Work At Home - Frustrations Of The Google Sandbox
Posted by: Guest Author / Category: eCommerceAnyone who has launched a website for their work at home business can tell you first hand that it takes a while to get that website to rank in Google. Generally Google does not rank websites for competitive, or even moderately competitive terms for their first year of existence. This is what has been dubbed, “The Google Sandbox Effect”. Of course, Google claims that there is no such thing as a Google Sandbox. However, millions of work at home entrepreneurs will beg to differ. Nonetheless, during this initial year of your website’s existence, there are a few things that you can do to ensure that your website receives traffic. This will be the focus of our discussion.
1. Dress Your Website For Search Engine Popularity
While Google undoubtedly is the busiest of the three major search engines, both Yahoo and Bing get their own fair share of traffic. Fortunately, Yahoo and Bing do not have close to as long as a delay as does Google when it comes to achieving prominent rankings for your work at home website. Consequently, you must optimize your website so that it will become attractive for these search engines. However, keep in mind that you are not simply optimizing your website to rank in Bing and Yahoo. Rather, you are optimizing it so that it will eventually rank prominently in Google, once it ages and comes out of the sandbox.
2. Build One Way Links To Your Website Starting Now
It has been stated by Search Engine Optimization experts that the number one determinant in the prominence of your website’s Google rankings are how many one-way links are directed to it. While this is a rudimentary explanation of Google rankings, it is on the right path. When a website links to your website, it is essentially voting for your site. Each link is considered a vote by Google. Therefore, the more links, the more votes. The more votes, the higher your search engine rankings. As I said, this is an extremely basic explanation. There are many other factors involved, including the prominence of the website from which the link comes. As well as the anchor text used in the link.
Therefore, in the meantime, while your website is sitting in Google’s Sandbox, it is a great idea to build one-way links which point at your website. One way in which you can do this is via what is known as article marketing. Essentially, you write informative articles on topics related to your niche, submit them to article directories, and place a link back to your website at the end of the article. Essentially as I have done in this article.
3. You Have Pay Per Click Advertising at Your Disposal
Sometimes you have to just give in a pay for your targeted traffic. One of the easiest ways to do this is which Pay Per Click (PPC) advertising. With PPC, you bid on listings in the search engines. The more you bid for a particular keyword, the higher your website will appear in the paid search engine rankings. Each time someone clicks on your link, you are charged. Just make sure that you are paying attention to what is going on. You only want to use keywords which result in sales. Therefore, you are going to need to pay close attention to your conversion rates. Keep the keywords which convert, get rid of those that do not. Doing so can be the difference between a profit and a loss.
Well, that brings us to the point where we wrap things up. Hopefully you can see that if you are working hard to rank in Google within the first few months of your website’s existence, and are not seeing the results, it is more than likely due to the fact that your website it in Google’s Sandbox. Be cognizant of the fact that attempting to rank for more competitive keywords will keep your website in Google’s Sandbox for a longer period of time. For example, any website which attempts to rank for the key phrase, “work at home” will experience a fairly long wait due to the fact that this is a very competitive term. However, a website attempting to rank for the key phrase, “work at home in the City of Winnipeg” will not have much trouble ranking at all, and will most likely spend very little time in the sandbox. This is due to the fact that this search phrase is much more specific, and far less competitive. One way or another, just realize that slow and steady wins the race. You must be consistent to achieve the desired results.
Provided that you Work At Home , you most likely have a website. Provided that you want to Make Money Online with the help of your website, you cannot remain the Google’s Sandbox. Come and check us out at SOSComplete.com
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